Re:Launch

Once upon a time you learned a profession, you got a job, you worked hard at that career and you retired with a pension at the age of 65.

THE END.

And I do mean, "the end." It's the end of that kind of career. The internet and the recession have radically changed the workplace and we have to change with it. We will have several careers in our lives. Many people who've been laid off or downsized (same, insidious thing) have turned to entrepreneurship or small business ownership. Many of us come from a background of working for companies that had departments for accounting, planning, marketing, IT, acquisitions. Now we run all the departments. At least I do.

Did our 20th century educations prepare us for the 21st century work force?

You may remember last year I participated in a Business Builders' Boot Camp. I loved it and promised to let you know if there was another. Now the same people who ran Boot Camp are holding a two-day strategic planning retreat March 4th and 5th at the Historic Blinn House, home of the Women's City Club of Pasadena (pictured above). Men are most welcome, by the way.

The retreat is called Re:Launch, as in relaunch your business. Donna Chaney, of Chaney Financial Services (my one and only advertiser!) and Lilli Cloud, marketing and personal branding expert at bluefeet, are the warmest, most engaging business aces you will ever have the pleasure of learning from. And for their Friday lunch speaker they've got Karen E. Klein, the Smart Answers Columnist from Bloomberg  BusinessWeek, Q&A Columnist of the LA Times Business section and all-around business brainiac.

You can waste time and money figuring this stuff out as you go, or you can learn it all at Re:Launch. For more information, click the links. Or contact Lilli Cloud at 323-466-3518 or lcloud (at) yourbluefeet.com

I think I'm in the wrong career. I should be writing ad copy.

Tomorrow: I'm excited to host Pasadena Daily Photo's first ever guest post! Stop by and meet Altadena author Des Zamorano.

Women's City Club Business Boot Camp

Standing: Lori Webster, Jennifer Hamilton, Diana Manchester, Jane Neff Rollins, Author Nada Jones, Susan Kitchens, Anne Louise Bannon. Sitting: Donna Chaney, Elke, Margit Holakoui, Randi Burton. The women model scarves hand-made by Burton.

I've been going to Business Boot Camp where the barracks are swell, the mess hall ain't half bad and I never have to say "Sir, yes sir!"

When the Pasadena Women's City Club "Women in Business" Committee was looking for something more active than a speaker lunch, member Donna Chaney of Chaney Financial Services was considering a business planning workshop. She came across a book called Sixteen Weeks to your Dream Business: A Weekly Planner for Entrepreneurial Women by Nada Jones and Michelle Briody. Donna says, "My interest met [the committee's] and bootcamp was born."

Donna couldn't have known what a huge project she was getting herself into. But she did know she'd need a partner and she asked Lilli Cloud of Blue Feet to help. Both business-savvy women lead a large group of women at varying levels of savvy as we've devoured the book, embellishing with input from experts within the group and without. We're learning about budgeting, web design, branding, marketing, business plans, you name it. And at last week's meeting Nada Jones, one of the book's authors, surprised us with a visit. (She's even in the photo, which I took long after the meeting when most people were already gone. My apologies to those who missed posing. We'll do it again.)

Among the many things we've learned is the difference between PR and advertising. For example, if I post about a business, that's PR and I get to say what I want to say. If someone buys an ad on the blog, that's--well, that's an ad. I've made a proposal to the group: if a member chooses, I'll post about her business here on PDP. Once I've had my say, if she's still brave enough to advertise on PDP, maybe she will. See how I'm grokking this? (Hey, I'm blogging with integrity here.)

A new session of Business Builders Boot Camp will start in April, 2010, with further information coming out in February. But if you're interested, you don't have to wait. Contact Donna Chaney at 626-768-0080 or donna (at) chaneyfinancialservicesinc.com. You don't have to be a member of the Women's City Club to join.