Standing: Lori Webster, Jennifer Hamilton, Diana Manchester, Jane Neff Rollins, Author Nada Jones, Susan Kitchens, Anne Louise Bannon. Sitting: Donna Chaney, Elke, Margit Holakoui, Randi Burton. The women model scarves hand-made by Burton.
I've been going to Business Boot Camp where the barracks are swell, the mess hall ain't half bad and I never have to say "Sir, yes sir!"
When the Pasadena Women's City Club "Women in Business" Committee was looking for something more active than a speaker lunch, member Donna Chaney of Chaney Financial Services was considering a business planning workshop. She came across a book called Sixteen Weeks to your Dream Business: A Weekly Planner for Entrepreneurial Women by Nada Jones and Michelle Briody. Donna says, "My interest met [the committee's] and bootcamp was born."
Donna couldn't have known what a huge project she was getting herself into. But she did know she'd need a partner and she asked Lilli Cloud of Blue Feet to help. Both business-savvy women lead a large group of women at varying levels of savvy as we've devoured the book, embellishing with input from experts within the group and without. We're learning about budgeting, web design, branding, marketing, business plans, you name it. And at last week's meeting Nada Jones, one of the book's authors, surprised us with a visit. (She's even in the photo, which I took long after the meeting when most people were already gone. My apologies to those who missed posing. We'll do it again.)
Among the many things we've learned is the difference between PR and advertising. For example, if I post about a business, that's PR and I get to say what I want to say. If someone buys an ad on the blog, that's--well, that's an ad. I've made a proposal to the group: if a member chooses, I'll post about her business here on PDP. Once I've had my say, if she's still brave enough to advertise on PDP, maybe she will. See how I'm grokking this? (Hey, I'm blogging with integrity here.)
A new session of Business Builders Boot Camp will start in April, 2010, with further information coming out in February. But if you're interested, you don't have to wait. Contact Donna Chaney at 626-768-0080 or donna (at) chaneyfinancialservicesinc.com. You don't have to be a member of the Women's City Club to join.