Showing posts with label Coldwell Banker. Show all posts
Showing posts with label Coldwell Banker. Show all posts

Sunday, July 5, 2015

Marketing

I was walking with Wilma one day when I noticed that a pretty plant perched on many a front step we passed. Tied around the festive wrapping paper was a card that said "Enjoy your pepper plant!" on one side and showed a business card on the other.

Pretty soon we met the woman in the photo, who was pulling a little red wagon full of plants. "Hi! I'm Diana," she said. "Would you like a pepper plant?"

She told me she was a real estate agent and she was giving the plants away. We talked about the neighborhood. I told her I already had a real estate agent. Diana said, "That's great! Please take a plant anyway."

So, being a lover of free things, I took my plant, thanked her and walked on.

She had canvassed the neighborhood. Those plants were all over the place.



My pepper plant has been enjoying my back porch for two weeks or so, and I've had time to think about Diana Nikolof's evil plan. She gave something of value and she did it cheerfully. In my case, she gave while knowing I would not buy her product. She didn't know I was going to write a blog post about her. She didn't even know I have a blog. She only knew I wasn't in the real estate market and that if I were, I had another agent to call.

Networking is giving. And I believe it pays off in the long run. You can't know how it's going to pay off. You just have to get out there and give.

What do you think of Diana's methods? I wonder what I can give at book fairs, etc? Should I walk around the neighborhood and leave bookmarks on peoples' doorsteps? I don't think people care much about bookmarks. Then again, I don't have Diana's budget. 

You like Smarties, don't you? Everybody likes Smarties.