The many talented authors in the Pasadena area have unlimited things to write about. Today we welcome Cherie Mercer Twohy, creator of three cookbooks (so far) based solely on the products at Trader Joe's, a homegrown grocery chain.
I’m delighted to be part of Petrea’s local authors’ series—thanks for inviting me!
My path to writing the I Love Trader Joe’s Cookbook, the I Love Trader Joe’s Party Cookbook, and the upcoming I Love Trader Joe’s Around the World Cookbook has been a wild ride.
I’ve always been a Trader Joe’s groupie. I grew up in Southern CA, as did TJ’s. (I guess you all know that they started in our own Pasadena backyard?) As I became more interested in food and cooking, I found myself cruising the aisles of different TJ stores, as they expanded, first in California, and then across the country. When I got ready to open my own cooking school, Chez Cherie, I decided to see how much interest there might be in classes focused on cooking with Trader Joe’s products. They’ve been so popular and are a ton of fun to teach.
In 2009 I was contacted by a publisher interested in doing a Trader Joe’s cookbook. Since I’d been doing the classes for years, it seemed like a natural next step. The first book came out in November 2009 and so far has sold over 70,000 copies! Yikes—I know my mom didn’t buy all those copies, so there are a ton of TJ fans out there! Since that book’s publication, I’ve heard from so many folks--you can’t imagine what pleasure I get, knowing that people I don’t even know are out there, cooking from my books! I get emails from people who don’t even live near a TJ’s, but remember them fondly, and adapt the recipes to ingredients available near them. I even hear from readers who plan their vacations around TJ locations, so they can stock up. Now that’s dedication! It’s such a kick when gourmet groups and cookbook clubs feature the book, and it’s great fun to hear what they are cooking up.
I literally write the cookbooks on the kitchen table. So easy to dash to the stove or fridge to check a label, adjust a recipe or sneak a taste as I’m writing. I should own stock in 3M, as I go through thousands of Post-its in a week of recipe development. I’m so lucky to have a cheerful test-audience in the TJ cooking classes, so I get quick and personal feedback on what their families have loved. I’d love to hear from you--please let me know your favorites from the books! Cherie@ilovetraderjoes.com
Do you know a published author in the San Gabriel Valley who ought to write a guest post for Pasadena Daily Photo? Are you that author? Contact me.
Do you know a published author in the San Gabriel Valley who ought to write a guest post for Pasadena Daily Photo? Are you that author? Contact me.





