I guess when they say "small business" this is not what they mean. Yet this guy is definitely plying his (or her) trade.
Small Business Saturday is a relatively new "holiday," though some of us have been celebrating it year-round for as long as we can remember. It's a good day to explore that little store you've been wondering about, where you've never heard of the brands they carry and half the stuff on the shelves is locally handmade.
You never know. Someone, maybe a neighbor, might have woven something special that just calls to you.