Wednesday, September 12, 2012

Camelot Where You Are, #2

What did I tell you? Camelot is everywhere, yes it is, and Chris found it at the grocery store.

Chris found more than one grocery item. I won't tell you what the others are in case you find them and they become your entry. The contest requires one entry per person, so I asked Chris which of her photos she wanted to enter. "The King Arthur flour, of course!"

And of course King Arthur Flour has a website. Check it out. I think it's funny that they talk about their "all American flours," considering King Arthur is the quintessential British hero.

Thanks for your entry, Chris!


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I'm excited about the Camelot Where You Are photo contest. It's easy to enter and anyone can do it. I'll accept entries until the day the book is published, which should be in early to mid-October. Send in your pics! Entry details are here.

Then, all you have to do is stay tuned! Every weekend we'll vote for that week's favorite entry. Each weekly winner gets a free copy of Camelot & Vine upon publication. 

21 comments:

dive said...

Hail Arthur, the all American King!
Love it, Petrea. Their website is good, too; I'd buy that stuff.

I looked up the Bromate thing. Weirdly, it's banned all over the planet but not in the USA (there must be a Bromate lobby in Congress); another reason to buy King Arthur flour.

John Sandel said...

Mom used this stuff to make The Lady in the Cake. OR …

To test items baked with King Arthur Flour for doneness, use a toothpick & lance it, a lot. OR …

Hmm, that's all I have.

Paul @ Leeds Daily Photo said...

I loved Le Morte d'Arthur as a boy and still read it now. Not really sure about the image of Arthur they use but I guess that are worse ideas. Its great to see that they are employee owned, its a pity that this model of ownership is not more widespread.

Kalei's Best Friend said...

My usual place for shopping is Trader Joe's.. and they use to carry King Arthur!... so I had to hunt this one down and found it at one of the major stores.

Petrea Burchard said...

Bromate. Great! Good to know, Dive. I checked Wikipedia; I wonder if it's still in bottled water in the US. Our good King Arthur never bromates.

JS--it carries the Good Housekeeping Shield!

Paul, I've read Le Morte D'Artur twice all the way through, and pored over certain chapters more than that. What a picture it gives of chivalric Britain.

KBF, is it good stuff? It seems to me I've seen it, but not in a while.

Kalei's Best Friend said...

@Petrea: I have never had a problem with it... Since I basically shop at TJ's that was the only brand they carried, now they have 'their' own brand, which many times could be King Arthur but flyin' under TJ's... just like their baguettes are really LaBrea Bakery...

Dina said...

So the flour people are saying the knights were "pure and wholesome"?

Petrea Burchard said...

KBF, really. Who knows?

Dina, as they say, don't even get me started! There may be some fact in the fiction of King Arthur's knights, but it's hard to dig through the legends and find it. Lancelot was supposedly the wholesome one and he was entirely invented.

LONDONLULU said...

One of my favorite brands of flour! It's got a loyal following among some local bakeries and B&Bs.

(We barely missed a King Arthur-ish re-enactment the last time we were in the UK, this inspires/reminds me to plan better next time :)))

Petrea Burchard said...

There must be plenty of stuff where you are, Lulu!

TheChieftess said...

LOL!!! Glad I wasn't drinking coffee when I saw this pic!!! You're right Petrea...I need to open the shutters of my mind and clear out the cobwebs!!!

TheChieftess said...

PS...our athletic club here uses Bromine in the pool rather than chlorine...I wonder if it's really any better??? And why it's banned everywhere except the US???

LOLfromPasa said...

I love this! Now that you have the world supplying you with 'content' for your PDP, I hope you haven't put your camera away and are still out there shooting great pics for us to view!!!! Of course you are :).

Petrea Burchard said...

Chieftess, maybe there's a difference between bromine and bromate? I wish we didn't have to trust the scientists, I'd rather be a genius and just know everything.

I'm much too addicted to the camera, LOL. But I am enjoying this immensely, and I hope the entries will keep coming in.

Laura Monteros said...

Love it! I think KA flour is more popular back east, I have a Rhode Island pal who is a food writer, and she mentions it frequently.

Margaret said...

Oh gosh. I really need to get on top of this.

Katie said...

Great entry! I don't bake much anymore but I'd definitely buy this flour. Thanks for the link. I watched the video about the company and learned that the King Arthur name was decided upon after someone saw a Camelot musical (I guess it was pre-Spamalot thus the earnest looking Arthur on the label) and thought that Arthur's purity and strength had the same qualities as the flour. They also used to sell Round Table Pastry Flour and Queen Guinevere Cake Flour.

Petrea Burchard said...

East coast flour! Laura, we really are fancy, I think.

Let it come to you, Margaret. You'll see it.

Queen Guinevere Cake Flour! Katie, there's a joke in there I'm trying to resist.

Ms M said...

This is great!

So do they make Merlin's Magical Baking Powder?

Petrea Burchard said...

If they don't, they should.

Susan Campisi said...

So funny! What a surprise. I've learned so much from the last two posts and all the comments they've inspired.