Friday, April 20, 2012

Whatever Wireless

I take my dry cleaning up the hill to Merit Dry Cleaners in Altadena. I'm sure there are good dry cleaners in Pasadena, but I've been a Merit customer for a long time and they've always done everything perfectly, so why change? (Actually, I did try two other cleaners, long ago. That resulted in one ruined garment per cleaner, so I went back to Merit and lived happily ever after.)

The savvy among you are well aware that the photo above is not a picture of Merit Cleaners. It's a picture of Whatever Wireless, a new business at 843 Mariposa Avenue in Altadena. Whatever Wireless is sandwiched between Merit and Altadena Hardware. But it's part of Merit, a new venture for a long-time Altadena business.

Some people have been wailing for new businesses to come to Altadena. Here's a shiny new business, owned by a loved and respected Altadena family. And the grand opening is tomorrow! (Tell Seiko I sent you.)

Think you don't need a cell phone in Altadena? Maybe not. But you go other places, don't you? And how am I going to reach you there?

15 comments:

altadenahiker said...

Most people in Altadena do have cell phones, even though they have to climb the roof to use them.

Petrea Burchard said...

Yeah. I have a friend who used to live in Pasadena. All she ever used was a cell phone. She moved to Altadena and had to get a land line because she lives up against the hills. It's a small price to pay to live somewhere so lovely.

Bellis said...

Whatever Wireless is a great name. Do they sell every kind or are they just T-Mobile? I hope it takes off, as Altadena sure could use a few more useful shops.

Anonymous said...

Who knows a good tailor / alterations?

Petrea Burchard said...

I'm pretty sure they've got everything, Bellis. If you're looking for something they don't have, they'll order it for you.

I like Whatever Wireless as a name, too. It's all-inclusive and irreverent at the same time.

Petrea Burchard said...

Anonymous, I don't know offhand. I suggest you call Merit and ask if they do alterations or if they can recommend someone. They do everything else very well.
(626) 798-1604

Katie said...

Looks like a nice shop; here's hoping the grand opening is well-attended. I'm happy with my phone carrier and haven't been to a dry cleaners in years, so I guess the hardware store is where I'd spend most of my money if I lived in this area. I like the glimpse of the cursive font on Merit Cleaner's window.

Margaret said...

Good luck to the new business and its owners.

dkshopgirl said...

since i live in australia... the chances of me getting to the opening is zero... i do LOVE the look of the old fashioned stores with big windows and wish the owners the best of luck with it all xx

Petrea Burchard said...

Altadena is a charming spot, dkshopgirl. It's right at the foot of the San Gabriel Mountains, with lots of hiking trails and small-town charm just a short drive from Los Angeles.

Adele said...

This photo has sort of a futuristic/nostalgic vibe to it. Whatever Wireless (great name!) vs. the Old-Timey sort of building it's in. I wonder what business was there first?

Petrea Burchard said...

Altadena residents will know this better than I do, but I think it's been part of Merit Cleaners for a long time, and they've just repurposed the space. I don't know what was there before that.

Adele said...

Well, it looks like a good excuse for a visit to Altadena.

Jason Hardin said...

I love seeing successful family businesses strive in this society! Keep up the great work and serving as a role model for others in the community!

http://issuu.com/hardwayenterprise/docs/the_dena_magazine_tn0001_final_draft?mode=window&viewMode=doublePage

Petrea Burchard said...

Hi Jason, thank you for commenting.

Check out Jason's link, everyone. He's with Dena Magazine and they're having a Business and Arts expo on May 19th. Look up Dena Mago on Facebook and Like them!