I realize this doesn't look like your normal bookstore. But Vroman's isn't your normal bookstore. It's Bookseller of the Year.
Yeah, I brag about Pasadena. But in this case I have Publishers Weekly to back me up.
Vroman's is our largest local independent bookseller. Their selection reflects a less homogeneous clientele than that of a chain store. It reflects Pasadena. It's ours, part of the community since 1894. You can study writing or crafts at Vroman's Ed, there's always an interesting author or speaker, and when you buy something, a percentage of your purchase goes to a local charity of your choosing.
Every kind of author from local success stories to past American presidents to international stars appears at Vroman's for book signings. Out front there's a newsstand and Zeli Coffee Bar. Out back is this pretty plaza where you can relax and read if there's nothing official going on. (The wires above are sparkly lights for night-time events.)
Vroman's thrives at a time when other independent bookstores are closing. I don't know enough about the book business to tell you why. But my guess is it's a combination of reasons too many to mention, starting with: it's not your normal bookstore.